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Cinnamoroll zodiac edition (2026)
This collaboration between Sanrio’s Cinnamoroll and UNDONE is equal parts adorable and thoughtful.
At first glance, it’s all soft pastel tones and playful Cinnamoroll charm — but the real twist is on the back.
The watch was released with 12 different caseback variations, each featuring a unique zodiac sign, allowing collectors to choose the one that represents them.
Cute on the surface, personal underneath — a clever way to blend character design with something meaningful.
Seiko x sanrio (2025-2026)
Sanrio’s most iconic characters — Hello Kitty, Cinnamoroll, My Melody, and more — have each been transformed into their own unique watch designs.
Featuring character-inspired colors and illustrations, these pieces capture the charm and personality fans love.
Made exclusively for the Japanese market, they’ve become highly sought after by collectors worldwide.
Cute, expressive, and wearable — there’s a Sanrio watch for every style.
Umamusume Pretty derby (2025)
If you’re a fan of Umamusume: Pretty Derby, this one is just fun.
Each watch features a chibi version of your favorite character on the dial, adding personality without completely taking over the design.
The color schemes and small racing-inspired details tie back to each character, making it feel thoughtful rather than random merch.
So far, there have been four waves of these releases — and yes, they’re still readily available on our website.
If you’ve been looking to pick one up, check the link in our bio.
Seiko x Madoka Magica (2026)
Seiko teamed up with Puella Magi Madoka Magica for a collaboration that actually feels intentional, not just logo-stamped.
The collection features two models — one inspired by Madoka with lighter, elegant tones, and another darker version reflecting Homura’s mysterious energy. Each dial subtly incorporates character motifs without going over the top.
Flip the watch over and you’ll find engraved casebacks and limited numbering, making them true collector pieces.
Anime, symbolism, and Japanese watchmaking all in one — this is how you do a proper collaboration.
Seiko x Hatsune Miku 16th anniversary
To celebrate Hatsune Miku’s 16th anniversary, Seiko released a special limited edition that blends iconic Miku style with clean watch design.
This model echoes Miku’s signature teal tones on the dial and accents, striking a balance between character-inspired flair and everyday wearability.
It’s subtle enough to pair with daily outfits but still unmistakably Miku for fans who know the aesthetic.
A thoughtful way to mark a major milestone for one of Japan’s most influential virtual icons.